The carrier also offers free movies, live TV and messaging, as well as complimentary drinks and snacks. Southwest's all-Boeing 737 fleet is outfitted in an industry-standard 3-3 configuration with comfortable leather seats. And then you can catch the last flight back east and sleep in your own bed," he said. So our flights leave in the morning and get to the West Coast in the late afternoon. "Most airlines fly redeyes back from Hawaii to the West Coast. Southwest is going to stick to its eastbound daytime schedule for the new routes. The airline commanded higher fares for its well-timed schedule, which "surprised us" according to Watterson. Fletch Brunelle, vice president of marketing for the Las Vegas Convention and Visitors Authority, said in a statement to TPG.Īs for how the new routes will boost connectivity for one-stop flyers, Watterson explained that Southwest learned a lesson from its service between Hawaii and Oakland, which operates during the day, giving flyers the ability to connect onto their final destination the same night. "We're delighted that our partners at Southwest Airlines continue to expand service to Las Vegas with the addition of nonstop service from Hawaii," said H. It's not really a quest to win new customers," he said. We think by going to these markets, we expand our offering to our current customers. Either they were flying other airlines because we didn't offer it or they weren't going there because we didn't offer it. And it satisfies the pent-up demand that our customers had for us to fly to Hawaii. "If you look at all the places from which we fly to Hawaii, all of them are places where we have the largest customer base in that city or in that region. He told TPG in an interview that many of these flights were long-time requests from flyers based in one of the three West Coast cities, saying he thinks it will help drum up more business from Southwest's existing customer base. Both markets are served by Hawaiian, while American flies from its Phoenix hub to all four of Southwest's Hawaii cities.Įither way, Southwest chief commercial officer Andrew Watterson is confident that the carrier will be successful. Phoenix and Las Vegas aren't as competitive as L.A. Las Vegas, Los Angeles and Phoenix join the carrier's five established Hawaii gateways: Long Beach (LGB), Oakland (OAK), Sacramento (SMF), San Diego (SAN) and San Jose (SJC).īy signing up, you will receive newsletters and promotional content and agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. LAX to OGG, for example, gets three daily frequencies during the summer.īy adding the three new gateways, Southwest can offer flyers in more than 40 mainland cities one-stop connectivity to four airports in Hawaii. The majority of new routes will operate just once a day, but others will get more. this will mark the first time that the airline has flown to Hawaii from the aforementioned markets.Įach of those Southwest bases will get four routes to Hawaii - Honolulu (HNL), Maui (OGG), Kona (KOA) and Lihue (LIH) - starting over the course of the summer as detailed below. Though Southwest isn't establishing new cities - it's already launched or announced 16 of them since the pandemic began in the U.S. Three weeks later, on June 27, the carrier will launch Hawaii service from Phoenix (PHX), as well. Southwest will establish three new mainland gateways to Hawaii, beginning with Las Vegas (LAS) and Los Angeles (LAX) on June 6. Want more airline-specific news? Sign up for TPG's free new biweekly Aviation newsletter! 3 new gateways each getting 4 routes Much of the new service begins in just over three weeks, so read on for the details about Southwest's latest route-map shake-up. On Thursday, the Dallas-based carrier unveiled a major network expansion in the Aloha State, announcing 15 new routes and three new mainland gateways with more than 20 new frequencies. Southwest Airlines is showering Hawaii with lots of love.
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